Hire some scientists to do some work for you. Then you only need to feed their mixture to the media, and the hysteria spreads in some ours all over the modern world.
People start demanding cure and protection. Demand of your energy saving lamps, bird and swine flue medicine etc. are so huge, that all your stocks are ripped out of your hands.
The MEDIAGATE METHOD is very clever, organized and up to date way of making huge instant profits.